CRAIG SANTY, COO
Craig has produced many top film and TV projects including work on Hollywood blockbusters “Looper” and “Resident Evil” as well as hit TV series for Bravo, A&E, CBS, Discovery and more where he led branding and product integration efforts.
With more than 30 years’ experience working in Asia on East-West projects, Craig brings a wealth of knowledge and contacts to ZÜMM.
Craig has been visiting factories across Asia for decades, sourcing manufacturing partners for countless products. He has travelled the world seeking out the most reliable, ethical and competitive manufacturers.
Craig has been working with Tony Xu and his team since 2014 on the R&D and manufacturing of a variety of high-end electronic devices. Craig speaks Mandarin Chinese, is a business consultant for the Chengdu Government in Sichuan, China and is the author of the book, “Taming The Dragon” a textbook for Westerners doing business in Asia. As part of ZÜMM. Craig overseas R&D, product quality, factory operations, logistics and fulfillment.